No matter how fine your product is, a bad packaging image will kill its hype in the market, hindering its success. If you want your product to thrive, you have to make top-notch packaging both in terms of quality and creativity, as both of these factors play a role in product marketing. You can create stunning packaging designs through the best free logo designer tools. A very efficient way to achieve brand exposure is through subscription boxes.
What are subscription boxes?
Subscription boxes are a proficient marketing strategy; in which customers can sign up/subscribe for recurring delivery of boxes containing niche products from different brands. The customer pays a set amount every month for the products of their interest to be delivered, benefiting the brand just as much as the packaging business.
A specific type of product is chosen to be added to the subscription box along with a mystery or a discovery item so that there is something new and exciting in the package every time it is delivered to the customer. These items have to be tailored according to the interest of the customer because the consistency of the audience can be promised through these strategies.
7 things to consider while starting a subscription box business:
Looking to start a competitive business that is growing every day on an affordable budget? Subscription boxes are an easy and quickly expanding choice. There are a bunch of hacks that must be kept in mind when setting out to find a subscription box business.
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Pick a category or niche
Successful subscription boxes often contain a collection of products that the customer can try out. However, it is important to select a theme or niche for your subscription box. A customer will only pay for the membership frequently if the products inside are of interest to him.
Subscription boxes are always targeted towards a specific audience with particular interests, and putting generic products is risky in such a business. Be very specific about the product category but still offer versatile items. For example, your subscription box can contain:
- Beauty items like skincare, make-up, etc.
- Snacks: healthy snacks or imported snacks
- Fitness supplies for people interested in healthcare and gym
- Gaming supplies target a specific set of people
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Pricing according to the targeted audience
While deciding the theme or category for your subscription boxes, a very important point that you need to keep in mind is pricing and budgeting. If you are featuring luxury products like branded suits and watches, your primary audience will be wealthy men and not teenagers around town.
Similarly, if you choose small-sized products at first but decide to change the category, the size of the box will have to be increased, and the customer won’t be very happy with raised prices, and the burden will fall on your business, possibly driving you into a loss.
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Marketing approach
The most significant way to make your business successful is through clever marketing. Social media is the best tool with widespread coverage.
- Make a website for e-commerce as it is accessible and post promotional and informational content on it.
- Approach influencers and send them samples so that they can advertise.
- Send boxes to YouTubers as unboxing videos have gained a lot of popularity and are a great way to gain exposure for the products.
- Create blogs and posts about mystery items, intriguing people about what is inside the box.
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Select the size and shape of your boxes along with their pricing
Specify what size and shape you want for your subscription boxes and how you want to customize them, choosing materials and graphics carefully.
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Selecting a frequency for your subscription
You can offer a recurring frequency of payment according to your business ideals. It can be a month, six months, or a year, all depending on what suits you best. Either way, you form consistent customers according to your niche.
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Creating a unique shopping experience through exposure to brands
Since a subscription box contains a variety of products all under the same theme, brands that avail of this service get exposure, and it is a great way to introduce new products or give a sneak peek into new launches. This creates an exciting experience for customers, compelling them to use subscription boxes.
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Launch and promote
After taking care of the pricing and packaging, launch your boxes- best online. Ecommerce is effective growing and helpful in promos.
