In this era of digital advancements, people have shorter attention spans compared to a hummingbird’s wings beat. Therefore, how can you differentiate your brand amidst a crowded online landscape of websites and social media content? The solution is found in your professional logo design – the quiet hero that captivates hearts and drives clicks with just one look.
Don’t think about ordinary, easily forgotten designs. Your custom logo design is a powerful tool, a visual work of art that represents your brand wherever it appears. It is featured on your website, engaging visitors and telling your brand narrative. It appears on your business cards, making a memorable impact in important meetings. Imagine the strength – one single image that ignites interest, showcases excellence, and motivates them to delve deeper into your website.
Back then, in 1971 Phil Knight CEO and Founder of Nike paid $35 to design its Nike and Swoosh logo that is now worth $643,000.
In 2008 Pepsi spent 1 Million to redesign its logo when they reshaped their bottle design in the same era.
Companies like Coca-Cola, Nestle, BP, and Apple have invested in reshaping their logo that perfectly fits the modern age of the time and communicates with updated standards.
Now that you have seen the outcome of the initial investment of these successful market giants, let’s comprehend the basics of the customized logo design that is ideal for every startup to small business communities and SMEs.
Level Up Your Small Business with a Custom Logo!
Ditch the generic logos. Invest in a custom logo that reflects your brand’s story.
Before we begin to explain the technical aspect of logo design, know that a logo helps people to understand and relate their needs to your brand. It has to be designed in terms of the business and also the design trend followed in recent days. Therefore, to combine quality with a design such that it converts and helps improve brand impression focus and work on following the most crucial and significant aspects of the logo to acquire a quality custom logo design.
Typeface of Logo
In this age of hundreds of terminologies, many people consider fonts and typefaces as the same two different names of one text style. However, the below-given image shows five types of Typeface that show the impact of choosing the most appropriate form for the brand name. Therefore, before you opt for a customized logo to understand typeface and see which of the techniques correctly matches the brand personality.
Negative Space
In today’s design trends, ironically, negative is the new positive. Describing the story or about the company through design can be done in many ways. One of the most crucial parts of the design is to use the concept to maintain the idea and the idea of the company. Therefore, using negative space for the logo design gives extra scale to show the creativity of the designer. And allows people to get fascinated with the design and concept interconnected.
Hues of Logo
The design has a language that communicates with tones be it black, gray or even the lightest of all. For every business that is willing to deliver and expresses its audience, it is mandatory to use the right hues for the right message. Therefore, if you are looking for experts that comprehend and transform hues into a pitch then opt for a professional custom logo design that understands the idea. Here is a quick way to understand the hues and the expression every hue palette holds.
FAQs
Isn’t a logo design too expensive for a small business?
Consider the future! A Custom Logo Design is a lasting marketing tool, unlike temporary ad campaigns. Additionally, independent designers provide cost-effective rates suitable for your budget.
Can’t I just use a free logo maker online?
Stay away from them! Free logos frequently appear generic and easily forgotten. A Custom Logo Design showcases your brand and captures the eyes, creating familiarity.
What should I look for when choosing a logo designer?
Search for relevant experience in your field and a portfolio that matches your goals. Finding a collaborator who communicates effectively is essential in creating a logo that you adore.
